New training stimulates innovation
13 February 2014
The new Executive Master of Business Innovation & Entrepreneurship in Health (MBI Health) was launched. The training shall prepare entrepreneurs to focus on their promising health care innovations and to realization them as quickly as possible. As a result the patient will benefit from this new healthcare technology. Today twenty participants started with the training.
The program is an initiative of Utrecht Life Sciences, University Medical Center Groningen, RadboudUMC and University of Twente and is conducted by the Julius center. An internationally oriented 'experience -based training is offered, which also receives an important contribution by other renowned universities in the United States and Europe.
Need for training
According to prof. Marianne van der Steen, academic director of the program, there is a need for the course: "It is in the interest of the patient's that relevant health care innovations are realized as quickly as possible. However, this requires new forms of collaboration and co-creation. During this training - businesses, spin- off companies , academic hospitals, research institutions and insurance companies – learn how to accomplish that and there is focused on concrete joint business cases. So the training goes a step further than just marketing knowledge, participants learn the skills to develop an idea into effective solutions for patients.”
The advisory board of the training include Henri Termeer (ex-CEO Genzyme), Ton Logtenberg (CEO Merus), Clemens van Blitterswijk (Professor of Tissue Regeneration, MIRA & Life Sciences Partners), Anton Pijpers (Dean, Faculty of Veterinary Medicine, Utrecht University) and UMC Utrecht Dean Frank Miedema.